1.

To increase the knowledge and understanding of, and research into, art, especially that in the region, and thus inculcating higher cultural and aesthetic values.

2.

To foster relationship in the trade of art, both for business and leisure purposes.

3.

To promote appreciation of art, collection of art, purchasing of art as investments and pleasure.

4.

To provide an opportunity for all to appreciate the aesthetic values and beauty of art intrinsic to ethnicities, cultures and countries.

5.

To provide a platform for galleries, artists, art-collectors, art lovers, art aficionados and the general public both within and outside Malaysia to meet, discuss, exchange ideas, learn and appreciate their commonalties and differences.

6.

To expose great art works and artists from Malaysia and other countries to the discerning world.

7.

To extend and expand the art business and market beyond the South-east Asian region, so that business opportunities in the overall art industry could prosper.

8.

To promote Malaysia, a country strategically located in South-east Asia as a regional as well as global hub of art.

9.

To provide a platform and outreach for artists around the world to convey their concepts, ideas, reasons and feelings.

10.

To nurture young talents so that they can have greater and wider exposures, as well as to stimulate and inspire them to greater goals.